

3663 Lemon Mallow Pie has been awarded the Craft Guild of Chefs Endorsement.
A lemon mallow pie consisting of a shortcut pastry base filled with a lemon filling topped with meringue. Each pack contains 16 x 84g portions. Defrost and serve.


3663 Strawberry Tart has been awarded the Craft Guild of Chefs Endorsement.
An individual pastry case filled with a creme patisserie topped with strawberries and a strawberry flavoured gel. Each pack contains 16 x 129g portions. Defrost and serve


3663 Banoffee Pie has been awarded the Craft Guild of Chefs Endorsement.
An individual pastry case filled with sweet caramel and a layer of banana slices, topped with dairy cream and finished with a dusting of cocoa powder. Each pack contains 16 x 113g portions. Defrost and serve.


3663 Stuffed mushroom lattice has been awarded the Craft Guild of Chefs Endorsement.
A filled mushroom stuffed with artichokes and asparagus in a créme fraîche sauce topped with lattice pastry. Each pack contains 12 x 270g. Ready in 20-25 minutes from defrost.


3663 Fennel & chestnut roast with cranberry relish has been awarded the Craft Guild of Chefs Endorsement.
A cheddar cheese and chestnut roast combined with a sweet Cranberry relish. Each pack contains 12 x 365g. Ready in 20-25 minutes from defrost.


3663 Chicken stuffed with Roquefort, Cheddar & fig has been awarded the Craft Guild of Chefs Endorsement.
The pairing of meat with fruit is very trendy and the flavours of the blue cheese balances perfectly with the sweet subtlety of the fig. Each pack contains 12 x 230g. Ready in 20-25 minutes from defrost.


3663 Chocolate caramel salted torte has been awarded the Craft Guild of Chefs Endorsement.
Crisp chocolate biscuit crumb infused with sea salt, layered with a blend of caramel and toasted hazelnuts. Topped with a velvety smooth chocolate truffle mousse and decorated with golden amaretti crumb. Each pack contains 1 x 14ptn. Defrost a slice for 3 hours and serve.


The Broadland Farms Fresh Turkey range from the traditional home of British turkey farming in Norfolk has earned the ultimate seal of approval from the UK’s leading chef’s association.
Three high ranking members of the Craft Guild of Chefs were tasked with putting four products from the Bernard Matthews Foodservice range through their paces to determine whether they were good enough to display the association’s ‘Approved Product’ logo.
Exceeding the pass mark, the quality cuts, which chefs can ‘lean on’ to create low fat, turkey dishes on menus all year round, were Fresh Turkey Carvery Crown, Fresh Turkey Butterfly, Fresh Single Turkey Breast Lobe and Fresh Thick Cut Turkey Steaks.
Overall, all three chefs were impressed with the range of cuts available, which can be used throughout the year, and liked their versatility to be used in a multiple of dishes and recipe.
Specifically, they commented that the steaks were good for simple, quick turnaround lunches and escalopes, the butterfly cut was ideal for stuffing and slow braising, while the carvery crown and lobe would make ideal ingredients for roasts and sandwiches.
In terms of packaging, it was deemed very easy to follow, while one chef said the Broadland Farms story would appeal in his five star hotel restaurant, another agreeing it added value.
They also commented that frozen meat when defrosted didn’t always have the same structure and lost some of it moisture, while large joints took time to defrost correctly. They agreed that fresh meat retained flavour better, with less water content compared to frozen.
Having a product range approved by the Craft Guild of Chefs means chefs can immediately see it has been highly rated by their peer group, meaning they can buy and use the products with confidence. To pass, products must achieve a ‘C’. The Broadland Farms Fresh Turkey cuts under scrutiny exceeded this and were awarded an overall ‘B’ rating.
As an all year round ingredient, fresh British turkey breast is, typically, cheaper to buy than other meats, ultra versatile and low in fat and saturated fat.



The CHEF range of premium fonds and jus from Nestlé Professional has secured top marks through the Craft Guild of Chefs’ esteemed Product Endorsement Programme. The range will now carry the respected logo which includes the ‘approved product’ stamp of approval on its packaging and promotional literature.
The Programme, enables food manufacturers to test existing products and those under development using leading chefs from across the hospitality industry - establishing whether products are ‘fit for purpose’.
The results of the questionnaire submitted to the Craft Guild of Chefs by Nestlé Professional show that the range excelled across all areas, including flavour, appearance, preparation and packaging. The range of products were found to be authentic in colour and flavour and the stocks were rated easy to prepare and suitable for use in a wide range of dishes.
Martin Lines, marketing director, Nestlé Professional comments, “The Craft Guild of Chefs Endorsement Programme carries real weight across the industry and we are thrilled to receive this accolade. We pride ourselves on delivering the finest stocks which make life simpler for chefs who are under increasing pressure in kitchens where time is of the essence.”
Known for their superior quality, versatility and ease of use, CHEF fonds and jus are ideal for chefs that don’t have the time or resources to create their own stocks and sauces from scratch.
Based on traditional recipes, the White Chicken, Basic Brown, Vegetable Stock or Jus de Veau Lié, all have a clean, natural taste. All products within the range are low in saturated fats and contain no added MSG or hydrogenated vegetable oils. They can be reduced and thickened without impairing flavour, acting as a blank canvass allowing chefs to unleash their creativity and create world-class dishes.
Further demonstrating its support for the hospitality industry, CHEF is sponsoring the Banqueting Chef category at the Craft Guild of Chefs Awards 2009. The awards, which are regarded as the chef’s ‘Oscars’, recognise and reward the leading talent working in kitchens right across the industry. CHEF looks forward to presenting the coveted accolade to the banqueting chef who judges believe has made an outstanding contribution to the industry at the ceremony held at the London Hilton on 1 June.


Cheddar, Half and Reduced Fat Cheese from the Eat Well Cheese Company (Cricketer Farm) have received the Craft Guild of Chefs’ seal of approval, following testing by high-level chefs as part of the Guild’s Product Endorsement Programme.
Results from the tests revealed that all three chefs found the cheeses to be great tasting, authentic and easy to use products that meet the needs of chefs for cooking and in particular were full of praise for the added value that the reduced fat cheeses provided in healthier recipes. Whilst all three products received fulsome praise the chefs were in particular fulsome in praise regarding to the half and reduced fat cheese gratinating and meltability capabilities.
Greg Parsons, Managing Director, The Eat Well Cheese Company says: “It is a great honour that the Craft Guild of Chefs has endorsed Mature Cheddar and Half and Reduced Fat Cheeses that are three great local Somerset British Cheeses made from grass fed cow’s milk. This also reinforces the fact that Half and Reduced Fat Cheeses are cheeses are of their time and are the ideal ingredient for great tasting healthier recipes.


Demi glace was a good product, in particular when used with roast onion stock.
Marinades were considered good and the chefs who tested these products would use them. In the stock pastes, testers rated the highest for overall flavour and consistency: roast chicken, roast beef and roast onion.
Others were rated highly too. In powders, lamb was rated highest.
The programme, exclusively available to business partners, involves a panel of working Craft Guild chefs who assess the product including completing a ‘fit for purpose’ analysis questionnaire.
The market sector of the panel can be specified, but not the individual: cost sector, profit sector, or both, and can be tailored to pub, restaurant, banqueting, contract, ethnic and education sectors.
Once the products have achieved a pass rate, companies can use a specific Craft Guild logo and the wording ‘approved product’ on any packaging and literature for the tested product.


Discovery Foods’ spice mills and grinders were also approved by the Guild. These included its extra fine selection of hand picked spices in catering size mills, and seven innovative seasonings under its Santa Maria brand.





Essential Cuisine, creator of kitchen-made tasting stocks, jus, demi-glace and gravy, is on a roll with three of its products winning the stamp of approval from the leading UK chefs’ association.
Signature Beef Jus, Premier Jus, one of the leading foodservice jus brands, and its stock mix range have been endorsed by the Craft Guild of Chefs following an unbelievable year for the company.
Each one will now proudly display the coveted Product Endorsement logo on its label, reassuring professional chefs of their superior quality and taste, and that they are ‘fit for purpose’.
Managing director of Essential Cuisine Nigel Crane said: “We are not the biggest, most prolific brand out there in foodservice, which is why this endorsement is so important, demonstrating to professional chefs just how good we are.
“Over the past year, we’ve spent a lot of time in commercial kitchens, showing chefs the difference between what we do and what our competitors do and they have been genuinely surprised and impressed, resulting in many a coup for us in what has been an amazing year.”
While all three ranges received the stamp of approval, there were particular areas of sparkling praise. Essential Beef Stock, for example, was commended for its ‘excellent colour and taste, almost like consomme’, while the range’s colour coded packaging benefit in a busy kitchen was ‘good’.
Premier Jus in Lamb, Veal and Chicken, meanwhile, behaved like fresh jus ‘above expectation’, according to the high ranked judges. “They boiled without skimming or lumping and maintained flavour and consistency even after being cooled and refrigerated and then re-boiled for the next service, with excellent results,” they concluded. “It is an exceptional product,” said one.
Essential’s Signature Beef Jus was also praised for its “full body, strong flavour and nice, thick consistency”. Due to its liquid form, the taste would also be consistent “time after time”.
The Craft Guild of Chefs’ Endorsement Programme enables food manufacturers to test existing products and those under development using leading chefs from across the hospitality industry - establishing whether products are ‘fit for purpose’.
For more information, call 0870 050 1133, e-mail sales@essentialcuisine.com or visit www.essentialcuisine.com


Described as a “one stop kitchen multi tasker” produced through 100,000 man hours of development and 60,000 hours of testing, the Kenwood Cooking Chef is a groundbreaking 1,500w mixer concept that adds induction heating technology under the bowl. Ultimate control is possible as the temperature ranges between 20°C to 140°C in the 3 litre cooking and mixing bowl. The Guild put all its features through its paces.


The KNORR Clear Bouillon range from Unilever Foodsolutions has received the Craft Guild of Chefs’ seal of approval, following testing by high-level chefs as part of the Guild’s Product Endorsement Programme.
Results from the tests revealed that three out of three chefs stated that they found KNORR Clear Bouillon an authentic, easy to use product that meets the needs of chefs.
Claire Sullivan, marketing director, Unilever Foodsolutions says: “It is a great honour that the Craft Guild of Chefs has decided to endorse KNORR Clear Bouillon, which is a fantastic product from the KNORR Bouillon range. It also reinforces the fact that KNORR is the number one choice for chefs.”
KNORR Clear Bouillons add full flavour, without affecting the natural colour of a dish. Their authentic flavour profile makes them a perfect solution for chefs looking to create delicious white sauces, clear soups and veloutés. The Craft Guild of Chefs’ testing panel also found it ideal for poaching and braising.
There are three varieties in the KNORR Clear Bouillons range - clear chicken, clear vegetable, and clear fish – all are available in cases of 2 x 1kg.
For further information on the KNORR Bouillons range and other KNORR products, please contact the Unilever Foodsolutions careline on 0800 783 3728 (calls may be recorded) or visit www.unileverfoodsolutions.co.uk


KNORR, the number one brand for chefs, from Unilever Foodsolutions, has obtained another Craft Guild of Chefs product endorsement, for its KNORR Stock Reduction range – also endorsed by legendary chef, Marco Pierre White.
Marco has developed a range of recipes using KNORR Stock Reduction, and comments: “You would be mad to make
stock from scratch for large
banqueting occasions when you
have KNORR Stock Reduction”.
The Craft Guild’s panel of chefs who tested the range, unanimously agreed that they found the products very easy to use, authentic and close to scratch made, whilst being suitable to their everyday needs as chefs. They found that the stock reduction was most suitable for making soups, sauces and risottos.
Made from carefully selected quality ingredients, KNORR Stock Reduction contains reduced meat stock or vegetable juice to create a homemade-style jelly product that spoons easily, dissolving quickly into boiling water or straight to the pan. Available in Beef, Chicken and Vegetable varieties, KNORR Stock Reduction achieves the closest taste, look and aroma to scratch-made stock in a KNORR Bouillon.
The KNORR Stock Reduction range offer chefs the following added benefits:
• Meets UK Food Standards Agency 2010 Salt Reduction Targets
• No added MSG
• No artificial colours, flavours or preservatives
• Delicious aroma with no need for additional colorants and flavourings
• Suitable for a gluten-free diet
• Suitable for a lactose-free diet
• No hydrogenated oils
• Nine months shelf life unopened, three months refrigerated once opened
• 2 x 800g case size
For further information about the new KNORR Stock Reduction and other KNORR products, please contact the Unilever Foodsolutions careline on 0800 783 3728 (calls may be recorded) or visit www.unileverfoodsolutions.co.uk.


The premium collection of freeze dried herbs under the Schwartz for Chef brand from McCormick passed the Guild’s “Fit for Purpose and Quality Assurance” assessment. It says its five varieties of specially selected herbs, freeze dried for a superior strength of flavour and a bright appearance, are the closest alternative to fresh herbs and only a small amount is required to deliver maximum flavour. Tried and tested by Craft Guild chefs, the products give improved visual appearance, better shape and texture than regular dried herbs, and when added to liquids such as soups and sauces they rehydrate instantly.
Commercial director James Millward adds: “We are delighted to have achieved this endorsement as it validates the high quality of our products. For too long there has been a misunderstanding about dried herbs and we are keen to engage with chefs to demonstrate how valuable they can be in any kitchen.” All the company’s herbs and spices are heat treated for microbiological safety, making them safe to use even without cooking, and come with full traceability.


All of MCS Technical Product’s CookTek induction units have been approved by the Guild. These can be built in, free standing and drop in induction units. Managing director Steve Snow says that to gain a pass by the Guild you have to get at least a grade C. “We got an A and only one other product has ever achieved that, and that was a food product.”
Three chefs tested the equipment for ease of use, cleanability, mobility, power and controllability, and appearance, and thought the manual was very good. Temperature holding capabilities got high marks as well as the three years labour and warranty, adds Snow.


Milk Link Foodservice’s groundbreaking Bladen Lighter cheese range got the green light from the Guild. Head of foodservice Craig Dillon comments: “Our development team and graders have worked closely with foodservice chefs across all channels to create a great tasting cheese that performs perfectly in the kitchen, while exceeding nutritional requirements,” adding that caterers could not tell the difference between its full fat and low fat cheddars in blind taste tests. It was tasted raw, as well as oven cooked, grilled and quick browned in a number of dishes from classic cheese sauces to soufflés and a Welsh rarebit. “What’s fascinating is that none of the Craft Guild chefs who tested the product had used a reduced fat cheese before the trial – and all believed that it would be tasteless, rubbery and lack any depth of flavour,” says Dillon. He adds that the product exceeded their expectations, with many of the trial chefs claiming it showed no noticeable differences from its standard mature cheddar. Bladen Lighter is available in mild and mature 5kg blocks, 1kg grated cheddar and grated mozzarella mix.


Millac Gold and Roselle Supreme have become the first cream alternatives to be awarded the highly acclaimed Craft Guild of Chefs Product Endorsement. Both products were tried and tested extensively against the Guild’s strict criteria and achieved ‘an extremely high grading’.
Simon Muschamp, Head of Marketing at Pritchitts, comments, “We pride ourselves on technical excellence and have been leading the market for 25 years, bringing cost effective, time saving solutions to kitchens, across all sectors. To be awarded the Craft Guild of Chefs’ Endorsement is testament to the high quality of our products and we are delighted with this achievement.”
Cyrus Todiwala MBE, Proprietor and Executive Chef of Café Spice Namasté, and a long time user of Millac Gold, adds, “We use Millac Gold in our kitchens because it offers convenience without compromising on taste and it performs better than dairy cream, adding to the balance of flavours that we strive to achieve.”
To find out more about Pritchitts’ range of products and for some great recipe ideas, visit www.pritchitts.com


Pritchitts’ Millac dairy whipping cream was its fourth product as well to tick all the boxes. When tested the comments included: “the taste is clean and fresh”; “when pouring into hot sauce, it doesn’t separate or compromise the taste”; “having an ambient product to store would free up fridge space and reduce ordering”.


We worked with professional chefs to develop our Signature range of knives. The result is a precision tool with the handles and blades set at the best angle to minimise fatigue whilst giving the optimum cutting action and a weighted bolster for balance in the hand. They feature a full exposed tang for strength and durability and are hand honed and sharpened to give many years of good performance. In 2010 the Signature range was rated in the top 1% of all brand knives for initial sharpness and edge retention.
Comments from Guild of Chefs Product Endorsement Programme:
The knives performed really well, the handles and blade design were some of the best they had worked with.
Three out of 3 chefs rated them as stylish with real quality feel. For comfort in hand and in use, three out of three rated them as excellent with one stating that they were the best he had ever used.
Knife range
Each Robert Welch Signature knife has been individually constructed for its specific task in food preparation:
Carving
Carving and slicing meat, poultry and fish. The long curved knife blade enables the user to cut fine, delicate slices in a single stroke:13cm Carving Fork; 16cm Carving Knife; 18cm Carving Fork; 23cm Carving Knife
Slicing
Slicing bread, French sticks and cakes: 22cm Bread Knife
Dicing
All purpose knife with an Asian style wide blade for slicing, dicing and chopping delicate foods:
14cm and 17cm Santoku Knife
Filleting
Ideal for filleting meat and fish and fine slicing of fruit and vegetables:
16cm Flexible Utility Knife
Chopping
All-purpose knife with curved blade that enables a rocking action for chopping and dicing:
12cm/14cm/16cm/18cm/20cm and 25cm Cooks Knife (available from July 2011)
Cutting
Cutting tomatoes, citrus fruits, sausage and other foods with a hard crust or tough skin: 12cm Serrated Utility Knife; 14cm Tomato Knife
Peeling and Slicing
Peeling, trimming and slicing fruits and vegetables: 12cm and 14cm Kitchen Knife; 8cm and 10cm Vegetable Knife
Sharpening
23cm Sharpening Steel; Hand Held Knife Sharpener



Tilda easy cook basmati and easy cook basmati and wild rice passed with flying colours, with examiners all agreeing the products had an impressive yield, were high quality, easy to cook, delivered consistently good results that looked great and provided a premium quality taste.


Unilever’s new Hellmann’s vinaigrettes are the latest food products to receive the Craft Guild’s endorsement. Aimed at adding a twist to the salad dressings sector, they have been described as “the perfect alternative to scratch made vinaigrettes”. The five strong range includes: balsamic vinaigrette with acacia honey and ginger; citrus vinaigrette with lemon juice from Murcia; raspberry vinaigrette with blackcurrant juice; and sesame soy vinaigrette with roasted sesame seeds.
The Craft Guild has also endorsed knives produced by Robert Welch Designs. Made from high quality stainless steel, the knives were put through their paces by Craft Guild’s chefs who rated them very highly.
22.05.2013
Mark Sargeant, the new ambassador for the Craft Guild of Chefs Young National Chef of the Year, has urged candidates who win a place in the competition’s semi-f… More…

14.05.2013
Following yesterday’s paper judging of more than 120 entries for the Craft Guild of Chefs National Chef of the Year, 44 chefs have been selected to go forward t… More…

14.05.2013
The date for the cook-off of the 2013 Alaska Seafood recipe design competition has been changed to Saturday, June 27.… More…
26.05.2013
Following the successful revival of the Craft Guild of Chefs Spring Ball last year, the Guild is promising another night to remember at the Crown Moran Hotel in… More…

10.06.2013
Now in their 20th year, the Craft Guild of Chefs Awards have become the chef’s ‘Oscars’, and the coveted accolades recognise and reward the leading talent worki… More…

27.06.2013
Now in its second decade, the Craft Guild of Chefs Graduate Awards offer working chefs under the age of 23 the chance to prove they really are at the cutting ed… More…