Bernard Matthews revives “bootiful” campaign

Bernard Matthews Farms is investing £5 million in a major new marketing campaign, which will see the return of the “bootiful” slogan.

Created by agency Isobel, the ad will run for an initial four-week burst during prime-time family TV, and focuses on the popularity of Bernard Matthews Farms, communicating that "more than half the families in Britain choose turkey from Bernard Matthews Farms every year".

Matt Pullen, marketing director at Bernard Matthews Farms, said: "'Bootiful' has been synonymous with the brand's success since it was featured in the first Bernard Matthews ad over 30 years ago and so we are really excited to be bringing back this memorable slogan in a modern and fun way that is also just a little bit tongue-in cheek. We hope it will bring a smile to people's faces, whether they are hearing it for the first time or whether it brings back fond memories from their childhood."

Words: Clare Riley

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