British Sausage Week 2009 dates announced

BPEX is urging the catering industry to use the time between now and November to plan ways on how to boost profits during British Sausage Week.

From the 2nd – 8th November, caterers can benefit from the potential uplift in sales by putting sausages on their menus.

BPEX foodservice trade manager, Tony Goodger, said: "British Sausage Week goes from strength to strength each and every year, which is no surprise given the popularity of this classic menu item. The sheer range of quality sausages now available demonstrates just how much the British love their bangers, making it an opportunity not to be missed.

"This year we hope to see more foodservice operators getting involved in British Sausage Week; it is a fun event and drums up interest and sales for participating establishments, whether they simply add a new variety or hold a celebratory event."

Eye catching point of sale material and new sausage-based recipe ideas will be made available for foodservice establishments, completely free of charge.

Words: Clare Riley

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