Heinz launch new media campaign

Heinz Foodservice in line with Heinz retail division are launching their first ever joint campaign for the brand’s tomato ketchup, carrying the slogan ‘it has to be Heinz’.

The £2 million UK campaign sees TV adverts run from June 8th for 4 weeks and again in August.

Caterers have the chance to win up to £10,000 cash, simply by keeping their eyes peeled for the 3,500 Heinz Tomato Ketchup 342g glass bottles being sent out with a special 'prize winner' gold label on the back.

If they find a winning label, caterers simply need to text the unique code on the label back to Heinz Foodservice to find exactly how big a prize they have won. There are 10 lots of £10,000 up for grabs, a host of other cash prizes, as well as Merlin Entertainment annual passes and Lotto tickets.

Brand manager for Heinz Foodservice, Jennifer Harker, said the campaign aimed to reinforce the message that Heinz Tomato Ketchup is the original accompaniment: "The caterer promotion, rewarding caterers for their loyalty, links directly to the TV adverts, which show how Heinz Tomato Ketchup is enjoyed by different people, in different occasions and on different food, even though the bottle isn't actually there. The idea is that, just because you don't see it, there's no doubt that it is Heinz Tomato Ketchup."

Weblink: www.heinzsight.co.uk

Words: Clare Riley

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