Lyons Seafoods re-launches with “fresh, modern look”

Lyons Seafoods, a leading processor of king prawns, has re-launched its branded product range with a fresh, modern design.

The company said the re-branded packaging gives a more contemporary feel and "a stronger association with seafood".

Paul Vita marketing director at Lyons Seafoods explained more: "To ensure our packaging design is up to date and in line with our brand values, we've modernised our branding, putting greater emphasis on the link between Lyons and seafood.

"The combination of strong, iconic branding, stand-out photography and a clear on-pack product description delivers powerful on shelf impact in-store and feedback from consumers has been exceptional."

The new-look packaging will be rolled out across the whole Lyons Seafoods chilled and frozen range in retail and foodservice between late September and Christmas.

Words: Clare Riley

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