NOVELLI GAMBLES ON CASINOS

French chef and TV personality Jean-Christophe Novelli is to use his expertise to promote the restaurant offer in casinos across the UK.

Novelli, who launched his first UK restaurant in 1996, has signed an exclusive partnership with Genting Stanley leading casino operators.

He will be creating his own signature menu for the leading group and a series of "money-can't-buy" experiences will be available for casino members to win throughout 2008.

Jean-Christophe will also be training Genting Stanley's top chefs at his own academy in Hertfordshire.

Seasonal promotional activity, key appearances and work with selected casinos will deliver his unique touch to the group's dining experience, which has already seen the launch of new dining concepts such as 110 and à la carte fine dining at its Equations.

Novelli's training academy, launched in 2005, was voted in the top 25 Cookery schools in the world within three months of opening and will shortly be expanded due to popular demand.

A star performer in the first series of Hell's  Kitchen, who has also opened his first A Touch of Novelli pub in Hertfordshire in 2006, he says: "I am excited to be working with Genting Stanley at a time when they are leading the way in creating a premium casino experience across the country.

"My dishes will be totally exclusive to their restaurants and I love the idea of taking my food to new audiences in a different leisure environment."

Words: Les Leonard

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