People 1st offers free marketing training for hospitality sector

People 1st, the sector skills council for the hospitality, leisure, travel and tourism industry, is continuing its series of roadshow events across England, giving employers in the sector the opportunity to find out first-hand how to benefit from Train to Gain funding, and take part in free, industry-focused training workshops.

Following three successful events in November, seven more will be held across the country in January 2010.

Although the workshops are especially useful for small and medium enterprises (SMEs) who have not previously accessed Government funding for training, all employers are welcome.

Employers can attend one of two workshops, the first of which is Focus On Marketing for Small Businesses. Combining theory with practical examples, this programme will help SME employers to write cost-effective marketing plans and understand the latest trends to capture and retain new customers.

Meanwhile the second is a world class customer service workshop, developed following a major consultation with industry experts from within the UK and overseas and over 2,000 businesses of all sizes across the UK visitor economy.

Employers will also have the opportunity to meet their local skills advisors, and find how their business can benefit from Government-funded training and other initiatives from People 1st.

For more information on when the events will be taking place and to book a place visit www.people1st-events.co.uk

Words: Maria Bracken

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