Pizza Hut goes natural

Pizza Hut has launched the first stage in a menu-wide transition to pizzas made entirely from natural ingredients.

The new dishes provide customers with the opportunity to enjoy pizzas free from artificial preservatives, colours and flavours.

Scott Bergren, Pizza Hut president, explained: "With the availability of real, all-natural ingredients, Pizza Hut is redefining quality in the pizza category. We've always been known for our great tasting pizzas and adding all-natural ingredients takes our commitment one step further."

The chain conducted its own research and found that 73% agreed that foods that are natural have flavour the way it was meant to taste. While testing the product, customers showed a strong preference toward all-natural ingredients in the markets.

Pizza Hut's new ingredients include all-natural sauce from vine-ripened tomatoes with no high-fructose corn syrup; all-natural pepperoni with no artificial preservatives, no nitrites or nitrates added; all-natural Italian sausage with no artificial colors, flavours or preservatives; and 100% real beef with no fillers.

The new ingredients are presented in red Pizza Hut pizza boxes made from 40% recycled materials.

The company's migration towards real ingredients began in 2008 when it introduced The Natural(TM), a pizza with all-natural ingredients, for a limited time in select markets.

Pizza Hut has almost 6,200 restaurants in the United States and more than 4,000 restaurants in 100 other countries.

Words: Maria Bracken

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