Royal Worcester goes into administration

Royal Worcester, famous for its china and pottery, has been entered into administration after the Stoke-on-Trent site failed to sell.

PricewaterhouseCoopers said in a statement that the current economic environment has also played a part.

The company has premises in Stoke, Worcester and Lymedale and employs over 380 people in the UK.

Last September TV chef Jamie Oliver launched a range of tableware with Royal Worcester and interior designer Laurence Llewelyn-Bowen has also lent his name to one of their ranges.

Matthew Hammond, joint administrator and partner at PricewaterhouseCoopers LLP explained more about what can be done to save the firm: "Our immediate priority now is to review all options for the company and immediately seek a buyer for the business. During this process we will work with the company's suppliers, employees and customers to try and ensure that a solution is found to provide a structure to take the business forward.

"We are working with all stakeholders and will be continuing to use the company's extensive retail network and store concessions to supply customers with the full range of products which are in good supply."

Words: Clare Riley

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