New Vice President of Foodservice for LINPAC Packaging

LINPAC Packaging has appointed Graeme Robinson as Vice President and General Manager of European Foodservice, reporting directly to Ralf K. Wunderlich, President and Managing Director of LINPAC Packaging.

He will be responsible for developing and implementing strategy for the LINPAC Foodservice market sector, throughout Europe and he aims to ensure that ambitious growth targets are set and delivered.

Graeme has a wealth of experience in the packaging industry. He was previously UK Commercial Director at LINPAC Packaging and has also held managerial positions with Pregis Rigid Packaging Ltd where he was European Sales Director and DS Smith Packaging Limited where he was Regional Sales Director.

Graeme, who has an MBA from Cranfield and is a Fellow of the Institute of Sales and Marketing Management, said: "LINPAC Packaging is an industry leader for Foodservice packaging in the UK. I want to put strategies in place in order to achieve a similar level of success within the Foodservice sector across Europe.

"I believe that we will be successful by making sure we have an innovative product range and through an unsurpassed commitment to customer support and customer needs."

He is a former England Rugby Union player at representative level and still enjoys sports, now preferring to play golf and cricket. He is married with a one year old son and he enjoys cooking for the family and walking in the Yorkshire Dales, near his home in Harrogate, North Yorkshire.

Ralf K. Wunderlich, President and Managing Director of LINPAC Packaging said: "I look forward to working with Graeme as I feel he has the knowledge and expertise to drive forward the Foodservice Sector of the business. I am confident that our new sector led management structure will help us provide an even a wider range of innovative products and even better customer service."

This is a new position which was created following LINPAC Packaging's recent management restructure.

The changes ensure the management structure reflects the products produced by the company and market requirements of the sector, rather than the different geographic locations of the company. This product focused management team will allow the company to become even more customer focused.

Words: Clare Riley

« Back to previous page