Few Brits let smell of fish put them off eating it

A small percentage of Brits let the smell of fish put them off eating fish, according to a survey by Seafish, the authority on seafood.

A poll of more than 2,000 people from across the UK revealed only 7% of Britons said the smell of fish was the reason they didn't eat fish.

Whereas 12% of people living in Northern Ireland said the prospect of a pong meant they were put off eating fish. The Scots are least concerned about the smell of fish with only 4% surveyed saying this was a turn off. 7% of those polled in Wales cited smell as a put off while 8% of Londoners worry about fishy odours.

Karen Galloway, Seafish market insight manager, said: "There are many myths and fears associated with eating seafood but it is good to see from the results of this survey they fail to dampen the Great British public's appetite for eating it.

"Seafood is one of the healthiest – and most abundant – food sources we have in the UK and it has been proven that eating two portions a week as recommended by the Food Standards Agency can significantly help people reduce the risk of a heart attack." 

The survey was conducted by researchers Opinium Research. It also found that one in ten people polled cited food poisoning as the reason for being put off eating seafood.

Words: Maria Bracken

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