Just 12% of Brits eat five a day

Just 12% of Brits are managing to hit the five-a-day target, according to a study by the global market insight group TNS.

Meanwhile another 12% do not eat any portions of fruit and vegetable in their diet.

 

The most likely groups to meet the target are the most affluent and the over 45s, with children less likely to consume the portions.

 

Further findings in the analysis of the buying habits of 25,000 British households and the information on nutrition labels of 100,000 food and drink products bought from supermarkets, include the fact that more than half of households bought less salt last year compared with 2006.

 

In addition, panellists found changes in mealtime habits. The evening meal was likely to take 34 minutes to prepare in 2008 – less than half the time of a decade ago – but families shared five more meals together every month than they did three years ago.

 

TNS also found the value of the healthy food market to be worth over £11 billion a year, rising at almost 8% in value each year. A total of £8 billion is spent on fresh produce.

 

Words: Maria Bracken

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