Sodexho Alliance renamed Sodexo

Sodexho Alliance, the worldwide catering and services group, has officially changed its name to Sodexo.

The word 'Alliance' has been dropped from the company's name, and the letter 'H' has been deleted to support the group's transformation from a Foodservices to a Services company.

 

In addition, Sodexo's logo has also been streamlined and given a more contemporary graphic design that revitalises the brand. The star, part of the group's visual identity, has been transformed from five stars to one.

 

Clodine Pincemin, Sodexo's senior vice president for corporate communications, said: "This evolution of our brand is a major step in the life of our company, designed to make Sodexo's brand a reference, enhancing its visibility and its value and helping us grow and progress toward our shared vision to become the premier global outsourcing expert in Quality of Life Services."

 

The company has 342,000 employees around the world and operates at 29,000 sites.

 

Weblink:

 

www.sodexo.com

 

 

Words: Maria Bracken

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