The Real Bread Campaign wins grant from Local Food scheme

The Real Bread Campaign has secured a grant from the Big Lottery Fund's Local Food scheme to help make Real Bread accessible to more people from all sectors of society.

Over the next four years, the Real Bread Campaign will be working with independent bakers, public institutions such as schools and hospitals and local community projects including food co-ops and community cafés.

The campaign will also promote the pleasures and benefits of locally produced Real Bread and help to spread both commercial and domestic breadmaking skills. The Local Food scheme funding will allow Sustain to appoint a full-time project officer to co-ordinate the campaign, a role filled until now by volunteers.

Mark Wheddon, Local Food Programme manager, added: "We feel that this is an exciting campaign which could have a real impact on the accessibility of locally produced bread and we are happy to support it.

"The Local Food programme will be funding further projects right across the country and is currently accepting applications until 21 August 2009. Demand is high so we would advise those organisations who are thinking of applying to ensure that their project clearly meets Local Food's key objectives."

The key aims of the Real Bread Campaign are to help stimulate increased consumption and local production of Real Bread, made with all natural ingredients and no artificial additives, improvers or processing aids.

Those interested in learning more, searching or adding to the Real Bread Finder or signing up for Breadcrumbs, the Real Bread Campaign's monthly newsletter can do so at www.realbreadcampaign.org

Words: Maria Bracken

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