Handling’s role will be to shine a spotlight on both International Salon Culinaire, one of the UK’s most respected chef competitions, and HRC, the go-to trade event for the hospitality and foodservice industry. 

He will be taking part in a fireside chat on The Vision Stage on the first day of the show and serving as a guest judge for the International Salon Culinaire competition.

Handling is the multi-award-winning chef owner of the Adam Handling Collection, renowned for championing sustainable British luxury. His Michelin-starred flagship, Frog by Adam Handling, is located in Covent Garden.

Jo Farish HRC event manager, said: “Adam was chosen for this role not just because of his award-winning career, but also his dedication to mentoring young chefs and championing talent and creativity. As one of the UK’s most dynamic and respected chefs and restaurateurs, Adam will bring invaluable insight as chef ambassador, shaping discussions on the future of UK hospitality and spotting its brightest talent.”

With a focus on innovation, sustainability, and championing the very best of the industry, HRC 2026 is set to be an ‘unmissable’ event, bringing together incredible talent and offering a platform for chefs and hospitality professionals, suppliers and producers to connect and share. Entries to International Salon Culinaire will be opening in mid-November.

Speaking about his appointment, Handling added: "These events shaped my journey, so I’m buzzing to give back and share what I’ve learned. Now’s the time to support each other and strengthen our industry, and the best way is by coming together, creating an environment where we can show what we do best, and talking openly."

Find out more about everything happening as part of this year’s event, by visiting: https://www.hrc.co.uk/