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11th March 2019

Attracting millennial workers, by Angel Human Resources

Written by: Katie Imms
As ‘baby boomers’ retire and foreign workers start to leave the UK, attracting millennial talent has never been more important to the hospitality industry. But aren’t the young unproductive, disloyal and social ‘misfits’? Recruitment specialist, Angel Human Resources, explores.

The media has a love-hate relationship with millennials (people born between 1980 and 1995). While their tech habits are marvelled at, they are labelled everything from disloyal to oversensitive ‘snowflakes’. However, as the UK workforce ages and retires, the future of our industry lies in the hands of these same millennials… Cue: panic.

In fact, in one survey carried out last year, 63% of employers agreed that millennial recruitment, retention and productivity is the ‘biggest threat’ to the workplace. But what is all the fuss about, and who really are ‘millennials’?

Predictions say that millennials will make up 50% of the global workforce by 2020 – that’s anyone aged 23-38, including men, women, parents, graduates, etc. With such a vast group, we take a look at some common workplace complaints, to help us understand why millennials get so much stick:

  • Millennials are job hoppers
  • Millennials are demanding and lazy
  • Millennials lack key skills

 

1.    Millennials are job hoppers

According to Deloitte’s 2018 millennial survey, 43% of this age group are thinking about leaving their current job in the next two years, and only 26% plan on staying for 5 years or more.

Such statistics make employers uneasy and, with the average cost of employee turnover currently around £11,000 per person, it’s no surprise! But remember: staff churn is natural, if not necessary for your business’ health.

That said, there is clearly a problem among millennial employees that needs to be solved. The question: “Why do we work so hard just to die?” was searched approximately 2,200 times in the UK in 2017, employee engagement platform Perkbox found.

So how should businesses retain millennial talent? Start by asking why people are leaving your organisation - letting them leave without an effective exit interview will cost you both money and valuable knowledge.

Knowing where your business could be lacking (in their eyes) will help you to recruit better and also retain employees for longer. Coupled with the support of a consultant who really understands the demands of your sector, and you will be in the best place to attract and retain the right millennial talent for your business.

2.    Millennials are demanding and lazy

While productivity in most western economies has slowed since 2008, a recent report in the Financial Times claims: “Britain’s slowdown has been more dramatic…Annual growth in productivity has plummeted from average annual rates of about 2.3%, before the collapse of Lehman Brothers, to 0.4% in the past decade.”

There are many reasons for this but according to economist, Douglas McWilliams, it’s because millennials want greater work-life balance, which has given way to the so-called ‘lifestyle economy’. However, if we look a little deeper, we realise that all they are really asking for is flexibility.

A recent productivity study undertaken by HSBC found that 18% left their last job due to ‘poor’ work-life balance; despite 30% of UK businesses offering employees flexible working.

Is your inflexible approach driving staff away? Employees wanting flexibility isn’t just a whim.

Older millennials are often working parents, so the opportunity to work remotely or part-time is often vital. While the younger generation are used to working on the move, whenever and wherever, this is a fact of life many employers are yet to catch up with.

Increased flexibility - for candidates and employers alike - is one reason why we created the Angel Academy of Excellence (AAE). This is a rewarding progression scheme designed to attract, retain and employ the very best people looking for temporary contracts.

Through a combination of client feedback and on-going assessments, AAE cultivates temporary candidates with the very specific skills and capabilities that businesses need; while employees gain purpose, flexibility and development.

3.    Millennials lack key skills

The notion that millennials lack key work skills is compounded by numerous studies, which revealed that:

  • Only 40% of millennials have all of the core skills required for the future world of work - the worst rate of all generations
  • 39% say they interact more with their smartphones than they do with their significant others (parents, friends, children and co-workers)

But what are workplaces doing to interact with their millennial cohort?

In another survey, millennials said they prefer using more visual communication methods at work and that they use screen-based tools to communicate in their own time (such as Instagram and Facebook).

Yet many workplaces continue to do what they’ve always done, as the chief executive of TechSmith (who carried out the survey), commented: “With millennials making up the largest generation in the workforce and Generation Z now moving through organisations too, it’s time leaders sat up and adapted to their new, image-hungry audiences.”

To attract millennial candidates with the skills that your business needs, it’s imperative that you use more visual communication tools (such as video) and incorporate this into your recruitment process.

How should you go about this?

1) Create a brand video

To help gain interest in your vacancies, create a specially designed brand video that shows what your company is all about. Angel’s recruitment video solutions are designed to showcase your opportunities in a way that speaks directly to the millennial candidates you’re been looking for.

2) Engage with video interviewing tools

Video interviewing is ideal for speeding up the recruitment while making sure that you are as thorough as you need to be. Candidate videos allow time-poor employers to gain a better understanding of potential hires (compared to the traditional CV). One system that Angel has streamlines this process and takes the responsibility off your shoulders. It is also completely bespoke to your company’s interviewing method so nothing gets missed.

What Now?

If you are to thrive in this ever-changing climate, you must understand the needs of your workforce and implement different ways to attract and retain millennial employees. Those listed above are just a few ways that Angel can help you to attract millennial talent

For more advice or to speak to a designated consultant at Angel HR, contact your local branch to find out how we can help your business recruit better, save unnecessary expenses, and become more millennial ‘friendly’ today.