Bidfood has onboarded 23 smaller food and beverage companies, helping them to establish themselves within the industry and raising awareness of their products so they can make their mark in food wholesale.

The Open Doors programme has continued its mission to unlock the potential of emerging suppliers, supporting their development journey while also providing customers with access to some of the most exciting brands in the market. The latest additions include:

• Icesupp – nourishing frozen supplements for the care and healthcare sector
• Wibble – better-for-you desserts
• Wildthingz – lower-sugar, organic sweets
• Howies Cider – craft cider that’s grown, pressed and bottled entirely in the UK
• CBD One – premium CBD ‘shots’ for drinks
• Kwerky - powdered plant milk made with oat and pea protein
• IBIS Rice – rice with a unique conservation focussed supply chain
• Northern Pasta – UK produced pasta from regeneratively farmed ingredients

Tim Adams, sales and marketing director at Bidfood UK, said: “The Open Doors programme does exactly what it says on the tin – it opens doors and creates pathways for those smaller suppliers who would often not be afforded the opportunity.

“I’m excited to see the latest group incorporated into this industry-leading initiative and look forward to hearing the success stories that will emerge in the coming months.”

To learn more about the Open Doors programme, visit: https://www.bidfood.co.uk/about-us/open-doors/.