11th May 2008
BII hosts themed events in North West pubs and hotels
The North West Region of BII, the professional body for the licensed retail industry, is hosting a series of events in Preston, Liverpool and Manchester over the next couple of months showing managers of pubs, clubs and hotels how to take advantage of the recent lift of the gambling restrictions by offering themed evenings.
The events are free to attend and are offering licensees hints and tips on how to increase sales of food and drink, and how to keep their customers happy.
The event dates follow:
For those interested in attending the events can just register on the day.
Terri Leahy, BII North West Regional chairman, commented: "Licensees can increase business by holding themed gambling or casino evenings and these events will show you how to grow both wet and dry sales as well as your pub's profile."
The events are being sponsored by Marstons Pub Company, Thwaites and Robinsons Brewery.
BII has over 41,000 full and provisional members throughout the UK and each of its 16 regions organises regular events to ensure licensed retailers remain up-to-date with industry developments.
Weblink:
www.bii.org/events