The BGA is a non-profit organisation that works to promote the value of all feathered game. The non-profit organisation is keen to highlight how a simple meat switch could lead to a healthier diet. Pheasant contains one third more protein and one third less cholesterol than chicken.

New products within the BGA’s range include: hunters ham, gamekeepers pie, mixed game terrine, partridge & pear terrine, pheasant burger, pheasant goujons, pheasant meatballs, pheasant sausage, pheasant sausage roll, game suet pudding, pulled pheasant and game rillettes.

Lord Mark Price, BGA ambassador, said: “I am delighted to support the BGA's aims of ensuring the game sector has a thriving future.

“The new and innovative products the BGA have developed will bring game to the forefront of the mainstream market, celebrating its healthy and sustainable credentials.”

The BGA has been working to bring these new products to market through contracts with wholesalers, foodservice and distributors.