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4th July 2024

Craft Guild of Chefs wellness event promotes creativity, wellbeing & play

Written by: Edward Waddell
As part of its mission to support chefs across all sectors and levels, the Craft Guild of Chefs has revealed the details of its next wellness event.

Taking place at Brigade Bar & Grill in the Beyond Food Foundation Kitchen at 5.30pm on Thursday 11th July, the event will give chefs the opportunity to play allowing them to nurture their creativity and improve their own wellbeing.

The event has been organised in collaboration with The Joy of Creativity run by Karen Fewell who in the coming weeks will graduate with a distinction in a Masters in Consumer Psychology.

For her dissertation, Karen explored the impact that play has on an adult’s creativity as well as their overall mood. She will be using these learnings to talk to chefs about the impact of taking time to nurture their own creativity. The chefs will be given the freedom to create something a little different with food with an exciting activity which is to be revealed on the night.

Karen Fewell, founder of The Joy of Creativity and Digital Blonde Marketing, said: “Working with chefs is something my whole team is passionate about. Combining this with the knowledge I gained during my Masters and the detailed scientific experiments I completed, I am excited to bring something a little different to the industry.

“At this unique event, I’ll share my personal story of how I lost my own creativity and the steps I took to bring it back. I can’t wait to see what the chefs make in our creativity task too. I always admire the work that Andy and the Guild do on wellbeing and am looking forward to helping drive these events forward.”

The wellness evenings aim to create a culture that is positive, energetic, mindful and inclusive for Craft Guild of Chefs members, business partners, supporters and friends.

Andy Aston, chair of the wellness committee for the Craft Guild of Chefs, added: “Creativity is such an important skill for chefs to have but it’s easy to see how it can be impacted with many chefs working long hours and facing the day-to-day challenges of a hospitality business.

“Hearing about Karen’s dissertation got me thinking about how we could use her expertise to support chefs. As well as this new element of the evening, there will also be plenty of opportunity for people working in hospitality to just enjoy connecting with each other. The wellness committee look forward to seeing some new faces at the event.”

The event is free to attend but places must be booked in advance so the Craft Guild of Chefs know how many will be taking part in order to provide ingredients. Book your place via Eventbrite at

This event is being supported by Belazu who are sponsoring all the ingredients that will be used on the night.