This new venture offers naturally reared beef from selected rare breeds to customers within the M25 area. The East London Steak Co. sources the highest quality beef from British farms. Every animal is hand-picked and selected using a strict criteria, which ensures all cattle are grass fed, have been traditionally farmed and reared in an environment which meets the highest standards of welfare. Richard Turner, director of the East London Steak Co. is a restaurateur and chef who has worked with renowned chefs including Michel Roux Jnr, Pierre Koffmann and Marco Pierre White. James George, also director at the company, has worked as a butcher for over 10 years; their professional background brings a unique partnership to the business, as they both understand first-hand the necessary components needed to enhance the quality and taste of the beef. Turner said: "There is a huge demand for high-end beef, consumers are extremely quality aware and like to know where their meat is from and how it is reared, and one thing's for sure, great beef only comes from cattle that have been well bred and well looked after." George added: "We're dedicated to fulfil our customer's requirements by offering much more than a delivery service. We feel it's our duty to champion quality meat, not only because of our respect for the British farming industry but also because the consumer wants it." The East London Steak Co. offers a range of selection boxes that include a choice of seasonal based cuts. A growing variety of wine, beers and condiments including dripping and preserved bone marrow are also available making the ideal accompaniment for their unrivalled steaks.