Galton's role will be to develop recipes and promote Gressingham Duck as a tasty and simple home-cooked dish. The campaign will also involve att ndance and demonstration at selected food festivals, on-pack promotions and cooking tips featured on Gressingham's website. North Norfolk-based Galton, and owner of Morston Hall said: "I'm very excited about working with Gressingham Foods – duck is such a fantastic product but people often lack the confidence to cook it. My aim is to get people eating duck all year by coming up with mouth-watering recipes and showing how versatile, tasty and affordable duck can be." William Buchanan, commercial director of Gressingham Foods, added: "We are delighted to be working with Galton who is well-known for his nutritious, delicious and seasonal food. Having a high-profile and respected chef on board will undoubtedly be beneficial to our customers by increasing duck sales and the additional on-pack promotions will boost point-of-sale attractiveness of the products."