A new grocery retailer, Union Market, is about to open its flagship store, offering products from traceable British growers and food suppliers, with the advantages of a supermarket – long operating hours, daily opening, a regular product range, free delivery, and parking. There is a strong emphasis on affordability – Union Market price benchmarks all its products against quality high street supermarkets. The new store is situated on London's Fulham Broadway, at 472 Fulham Road and has a 5,000 square foot food hall. A state of the art kitchen is visible through the old ticket office counters, where delicious fresh food is prepared for the Union Market Kitchen, situated at the very centre of the store. Customers can sit and eat here in style anytime of the day. Weekend brunches, cream teas, full English breakfasts, healthy light lunches, salads and snacks will be served, and the chef's recipes will be drawn from every continent; whilst the ingredients come from closer to home. Chefs, farmers and foodies will be on-hand to share their know-how on a regular basis. A programme of cookery lessons and pop-up dinners given by a celebrity chef is planned to start in the autumn. Tony Bromovsky, founder and commercial director of Union Market says that the company's proposition is about traceable, natural, regional, high quality, best practice British food. "We want to deconstruct the old drab supermarket model and replace it with the fun of shopping and eating in a beautiful food hall that reflects timeless rural values and practices."