The 2010 Healthy Eating Consumer Trend Report has been developed by Technomic to help restaurants, manufacturers, and suppliers stay on top of consumer attitudes and trends as they relate to healthy eating. The report also found that only 19% of consumers feel that food described as "healthy" on the menu does not taste as good as other options, and consumers strongly disagree with the notion that the restaurant industry is responsible for America's obesity epidemic, with only 16% placing blame solely on restaurants. Darren Tristano of Technomic said: "There is often a disconnect between consumers' intentions and their actions. Many consumers are actually making substantial changes to their overall habits, even basing which restaurants they frequent in part based on their impressions of the healthfulness of the brands. "However, as many of us know from personal experience, diners do not always follow through on their intentions once it is time to order."