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30th April 2008

Over £40,000 to be raised through lastminute.com

Written by: Admin
Lastminute.com's London Restaurant Week proved a huge success last month with over 30,000 covers booked and is expected to raise over £40,000 for Capital 95.8's Help a London Child.
Over 100 establishments including 10 Michelin stars took part in the promotion, giving customers the chance to experience fine dining from £15 at lunchtime and £25 for dinner. Sales were up a massive 230% this year in comparison to last year. The event was held over two weeks from 14 April with the booking period starting on 31 March. Mark Bower, lifestyles sales director at lastminute.com, commented: "We had a lot of fantastic restaurants participating in the promotion and customers were really given the opportunity to sample fine dining." Capital 95.8's Help a London Child will receive further funds from an auction of celebrities' pictures of their favourite food including Jean-Christophe Novelli and Amy Winehouse in the next couple of weeks. Weblink: www.lastminute.com