The search is a collaborative effort from The City of London Corporation, Sustainable Fish City, the Fishmongers Company and SeaWeb Seafood Choices. Announcing the competition Blanc said: "Good ethics should be part of everyday business. The focus of this year's prestigious award is on sustainable fish. This is a chance for the restaurants and caterers of this country to shout about what they are doing to protect our precious marine resources, get rightful recognition and inspire others. We will be looking for entrants that set clear guidelines on what they will and will not serve and demonstrate passion for this subject." The winner of last year's award, which looked at all aspects of food sustainability, was Café Spice Namaste. Chef Cyrus Todiwala who celebrated a double victory by scooping the Leadership in Sustainability award as well said: "It was fantastic to win the last year's awards, and the coverage of the beliefs that underpin our business was good news. I am delighted that this year the focus will be on fish. By buying sustainable fish, restaurants will be playing their part in preventing the seas from being over-fished." You can register your entry by contacting Sustainable Fish City at [email protected] or on 0207 837 1228 and ask for Jon Walker.