The call is based on figures that show that 17% of all adults drink no alcohol at all, and in addition to these, there are those who for a variety of reasons choose not to drink alcohol on any particular occasion (if they are driving, health, pregnancy or religious reasons). This could mean that up to one in four customers could be looking for more than just the 'usual suspects' of cola, orange juice, lemonade or water. Tony Harwood, managing director of Pago Fruit Juices, explained: "All restaurants take pride and time in developing a balanced and representative menu and wine list…All I'm saying is that if 25% of diners can't or won't drink alcohol, why not give the selection of soft drinks and fruit juices the space in the wine list the 25% of non-alcohol drinkers deserve!" Harwood added: "Thirty years ago my mother and father ran a restaurant in Swansea. If you were to ask what were on offer if you were not drinking alcohol the reply would be cola, lemonade, orange juice, pineapple, grapefruit and tomato. Choice has moved on – but when you look at the developments in RTD's and PPS/PPL's the soft drink sector has a long way to catch up." Pago offers 15 varieties of fruit juices and nectars including apple juice, tropical juice cocktail, blood orange and lime, strawberry cocktail and pink grapefruit. Weblink: www.pago.cc