On Monday 11th July 2011, hundreds of senior executives from the world of hospitality will gather at The Jumeirah Carlton Tower Hotel, London to meet with industry colleagues and hear from one of the most dynamic, passionate individuals in the industry, Karen Forrester, as she delivers an inspirational and motivating post-lunch speech. Since her appointment three years ago, Karen is credited with reinvigorating the famous T.G.I. Friday's brand with a 'back to basics' strategy. The results speak for themselves, as the brand has outperformed the casual dining market by 6.5% in like-for-like sales over the last year. Attendees at the Arena Lunch will find out how and why she took on this challenge, and learn how she surpassed all expectations to achieve this phenomenal success. Guests will be served three-course lunch, with wine, prepared by executive head chef Simon Young and his team at the Jumeirah Carlton Tower Hotel. Tickets cost £130 plus VAT for Arena members and £165 plus VAT for non members. For further information and to buy tickets contact Lorraine Wood on 0203 087 2378, email [email protected] or visit www.arena.org.uk