Research by MPA, conducted through YouGov Profiles, found that one in seven people in the UK classed themselves as flexitarian (14%), 4% as vegetarian and 3% pescatarian. 

Only 1% of respondents classified themselves as vegan but 5% said they were likely to go vegan within the next 12 months. 

Brits also want businesses to keep up with the growing trend, with 45% agreeing that restaurants should offer more vegan and vegetarian options. 

The data also found that over one in five adults (21%) are avoiding palm oil because of its link to deforestation of the rainforest, which threatens the Orangutan population. 

Stuart Bentley, delivery manager at MPA said: “The food and drink industry is one of the most affected following the nation’s incredible reaction to blue planet [effect]. 

“From the hospitality industry, right through to the farmers producing the crops, businesses have needed to adapt to create a more sustainable business model and react to customer demand - and the industry will need to constantly evolve to keep up.”